Creating a fun and informative newsletter that’s jam-packed full of the latest news and developments in your industry is a great way to provide something of value to your existing clients and also attract new ones. You’ll save your subscribers time by reading and selecting the articles, news stories and blog posts that are of the greatest interest to them, and you’ll increase your own reputation as someone in the know at the same time.
Newsletters can be distributed weekly, monthly, quarterly or even yearly (like the ever-popular year-in-review posts that everyone always puts out in December). You decide on the frequency and the content you’d like to include and I’ll help you put it all together and send it out.
Sending your newsletter
Once you’ve decided on the content and frequency of your newsletter, you’ll have to decide how you’re going to send it. If you have an existing email provider like MailChimp, Active Campaign, Campaign Monitor – you’re good to go. If not, let’s chat.
By providing your clients, customers, and contacts with information that could help, educate or inspire them, you’ll build your reputation as an authority and a go-to resource in your industry. And the more value you add, the more your existing subscribers will want to share what you’ve created. It’s a win-win!
If you’d like to start curating content and create your very own newsletter but you aren’t sure how to get started, head over to my contact page now!